Marketing Digital en Ciudad del Este

Why Ciudad del Este?

Paraguay's second economic hub offers unique opportunities

Commercial Hub

One of the largest shopping centers in South America, attracting millions of tourists each year.

Triple Border

Strategic location connecting Paraguay, Brazil and Argentina with constant flow of visitors.

Young Population

Average age of 28 years, the youngest and most digitally active population in the country.

La Triple Border Digital

Ciudad del Este is the gateway to three Latin American markets. With our experience in cross-border digital marketing, we can help you reach customers in Paraguay, Brazil and Argentina.

87.1% of the local population actively uses the internet, and millions of tourists search for products and services online before visiting the city.

Paraguay

Brasil

Argentina

Services in Ciudad del Este

Strategies designed for Paraguay's most dynamic commercial market

SEO E-commerce

Optimized positioning for online stores and businesses in the Triple Border.

SEO para productos
Category optimization
SEO multiidioma (ES/PT)

Google Ads Shopping

Shopping and Performance Max campaigns to maximize sales.

Google Merchant Center
Shopping Campaigns
Cross-border targeting

Tourism Marketing

Estrategias para atraer turistas de compras desde Brasil y Argentina.

Contenido en portugués
Campaigns for Brazilians
Google Maps optimizado

Social Commerce

Ventas directas a través de Facebook, Instagram y WhatsApp Business.

Facebook & Instagram Shops
WhatsApp Business API
Catálogos de productos

Frequently Asked Questions

We answer your most common questions

Why is Ciudad del Este strategic for digital marketing?

Ciudad del Este is Paraguay's second economic hub, receives millions of Brazilian and Argentine tourists annually, and has a young, digitally active population. Digital marketing here has enormous return potential.

How to do marketing for the Triple Frontier?

Marketing in the Triple Frontier requires multilingual strategy (Spanish, Portuguese, Guaraní), nationality segmentation, and understanding of cross-border buying behavior. We optimize campaigns for each audience.

Do Ads campaigns work for border commerce?

Absolutely! Google Ads allows targeting by location and language, reaching Brazilian and Argentine shopping tourists. We set up specific campaigns to attract cross-border shoppers to your business.

What languages should I use in my CDE campaigns?

We recommend Spanish as the base, Portuguese to attract Brazilians (the largest market), and optionally Guaraní for local connection. Ads campaigns should have Spanish and Portuguese versions for maximum reach.

How to attract Brazilian and Argentine tourists?

We optimize your Google My Business profile with Portuguese and Spanish descriptions, create Ads campaigns segmented by location (Foz do Iguaçu, Puerto Iguazú), and content strategies that attract shopping tourists.

Digital Marketing in Ciudad del Este